Android, Windows Desktop App
Borne was selected by the British Army to create various products to showcase at their recruitment roadshow. The British Army wanted potential recruits to engage in a way that had never been done before. Borne was selected to help them create experiential products which could reach a wide audience and build awareness. This challenge led to a completely new way to engage with the British Army.
We created two products for the British Army’s recruitment roadshow. The first was a Windows desktop app to run alongside a 15-meter screen. The users had to complete a virtual bleep test against Army officials. The second was an augmented reality Android app. Users could impose their own image in a variety of army backgrounds.
Modern virtual engagement across social media
Augmented reality experiences for audiences
The Windows desktop app allows users to race against army officials in a 15-meter screen virtual bleep test. The Android app allows users to super impose their own image in a variety of Army backgrounds.
Windows desktop and Android
Race against Army officials
Share virtual experiences
Borne developed a set of products that offered a modern and engaging way to experience the British Army. With audience reach in mind, we ensured each user had the ability to share their virtual experiences on social media, creating further traction and engagement.
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