The British Army wanted potential recruits to engage in a way they had never done before. Borne was selected to help them create experiential products which could reach a wide audience and build awareness. This challenge led to a completely new way to engage with the British Army.
We created two products for the British Army’s recruitment roadshow. The first, a Windows desktop app to run alongside a 15-meter screen.
Users were to complete a virtual bleep test against army officials.
The second was an augmented reality Android app. Users could impose their own image in a variety of army backgrounds.
Borne developed a set of products which offered a modern and engaging way to experience the British Army.
With audience reach in mind, we ensured each user had the ability to share their virtual experiences on social
media, creating further traction and engagement.