The Deep Tech Revolution

It has become almost impossible to spend an entire day without relying on technology at some stage. We use our laptops, mobile phones, and smart home devices almost constantly. But there is s technology revolution behind those devices that remains unseen by most consumers’ eyes – the deep tech revolution.

 

What is Deep Tech?

The term deep tech refers to technologies that are not immediately focused on consumers and end-users. These technologies are the drivers behind developments in artificial intelligence (AI), machine learning (ML), advanced material science including nano materials, biotechnology, and robotics.

Whilst they may not be immediately visible in our everyday lives, they are the drivers behind some of the most exciting changes our society will be undergoing in the next few decades. Deep tech is not restricted to one or two areas of technology alone. Vision and speech algorithms are taking hold across different sectors, and countless industries benefit from improved power electronics and advanced processing capabilities.

 

Why is Deep Tech so Influential?

Deep tech developments sit right at the crossroads of engineering innovation and scientific discoveries. Essentially, these technologies ae the enablers and catalysts of technological change. Many deep tech companies own engineering innovations that drive big advancements in how society perceives and applies technology.

This is what sets deep tech companies apart from other technology companies. Over the past decades, some of the best-known technology companies have relied on incrementally advancing existing technology. Others took a technology that had become standardized and combined it with an innovative business model to succeed.

For years, these approaches have undoubtedly advanced the tech industry, albeit slowly. In addition, they have attracted considerable interest from investors and venture capitalists. However, as the market for these applied traditional technology solutions is becoming saturated, investors are starting to look further afield to back the next big developments.

 

Deep Tech and Robotics

To the uninitiated, any mention of robotics or robots might bring back memories of watching the original Star Wars movies and being fascinated by R2-D2. Modern deep tech robotics applications rarely resemble that vision, but, globally, industrial robots are revolutionizing work.

The International Federation of Robotics (IFR) reports that the operational stock of industrial robots is now around three million worldwide, having increased by approximately 13% year on year between 2015 and 2020. The coronavirus pandemic, followed by the so-called Great Resignation, has led to new industries considering robotics for the first time.

According to the IFR, eCommerce is one of the sectors that has embraced robotics during the pandemic. For this sector, a combination of increased demand from consumers and contact restrictions made robots an obvious choice. Now that a labor shortage is taking hold, robots are still able to fulfill orders and meet consumer demand. Plus, deep technology has enabled robots to deliver something that only humans used to be able to do – advanced levels of personalization.

 

Deep Tech
AI

Machine Learning

Alongside AI itself, machine learning is one of the foundations of the technological transformation of our current society. Deep tech is no different in its reliance on machine learning for most innovations being developed today.

At its most basic, machine learning enables a computer or other machine to complete a task without human input. Deep learning is an advanced form of machine learning that enables the computer to constantly increase its knowledge based on previous results and outputs. That means that the computer in question could constantly improve itself as it learns more.

 

Nano Materials

Nanotechnology as a science or an engineering discipline does not necessarily one hard-and-fast definition. One way of thinking about it is to imagine science and engineering on a molecular scale. That is how small nanoparticles and nano materials are.

Researchers are currently exploring their potential in medicine, for example. Because of the small size of nano materials, they create opportunities to treat diseased cells directly without the need to damage healthy cells in the body. These treatments have the potential to revolutionize cancer treatment. Current forms of treatment, such as chemotherapy and radiation, are already effective in many cases, but come with crippling side effects.

Managing the behavior of nano materials and avoiding unwanted effects is something scientists are still working on. Nano materials may be invisible to the human eye, but they are highly reactive. Plus, because these particles have not yet been researched for as long as other treatments have, scientists cannot yet predict exactly how they will act in the human body and which chemical reactions they might trigger.

They are also easier to ingest because of their smaller size. That means they may have strong implications on our food supply in the future.

 

For a Better Future

Deep tech can help address some of the biggest problems we are facing today, like food insecurity and collapsing transportation systems.

When it comes to food insecurity, for example, it is becoming obvious that traditional farming methods are not delivering the solutions the world needs. Deep tech, such as blockchain-based data processing, revolutionizes weather and climate predictions which are critical for successful farming. With the help of deep tech, farmers can choose crops more effectively and time their sowing and harvesting cycles based on current data rather than older, more vague predictions.

Transportation is another one of the most pressing problems facing our society. Cars and other vehicles regularly cause gridlock in cities across the world as our infrastructure struggles to keep up with the rate of growth of the planet’s population. Smarter transportation networks, based on deep tech applications and solutions not only help improve your commute to work.

They can also be a gamechanger for the running of power plants and other energy supplies. In that context, deep tech has the potential to limit costs. These technologies can take our society further into the future by helping to limit carbon emissions and developing or refining sustainable ways to produce energy.

Deep tech applications may not be as obvious in our daily lives as more traditional applications such as social media networks. However, behind the scenes these technologies are changing the way we will live in just a few years’ time. As investors are putting more resources into the field, we can look forward to transformations across all industry sectors.

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Using No Code Solutions to Validate Your MVP

Picture this: you have a great idea for a software-as-a-service (SaaS) product. Founding a startup is one of the next steps, followed by releasing a minimum viable product (MVP) to test the product-market fit and validate your idea. But what about coding and building? Those two stages can be costly and time-consuming. Using a no code solution can sometimes help manage the process. We look at how this can be an option for startups before approaching a development shop like us to build out their tech stack properly.

 

From a Big Idea to An MVP

Most startup success stories begin with a big idea. Someone recognizes a problem or something that could be done better and develops a solution for it. In a nutshell, that is what the likes of PayPal, Netflix, and Wise did.

PayPal and Wise changed the way consumers and businesses pay for products and services. Netflix and other streaming services not only gave cable TV a run for its money. They became major content producers in the process.

Those products and services have several things in common:

  • They are based on software applications.
  • They started small and then grew the range of services they provided.

The latter is typical for an MVP, a minimum viable product. Even though a startup may be based on a big idea, creating an MVP is an excellent first step to validate the concept. Think of it as a scaled-back version of the big idea. MVPs allow you to check whether customers are ready to purchase your product.

One way of validating an MVP would be to simply sell the idea and monitor reactions. Are customers ready to invest in the idea even before a product exists? That would be an indicator that your product or service is viable. The goal is to test the viability of the product before you and your investors commit fully.

 

No code

The Importance of MVPs for Tech Startups

According to the statistics website Statista, North America remains a hotbed of startup activity. If the goal of founding a company is to create a so-called unicorn, a company with a valuation of one billion dollars or more, then the region is succeeding.

Alongside China, the U.S. is home to the world’s highest-valued unicorns. China continues to lead the global startup scene in terms of valuations. However, the United States is home to a larger number of highly valued early-stage companies. Because of their sheer number, these businesses are an economic force.

United States-based tech startups created three million new jobs in 2021 alone. Becoming part of the team of an early-stage company can be an exciting career move, but it is also risky. On average, less than 50% of all new businesses make it to their fifth year. The reasons businesses fail can vary widely.

For the past two years, economic complications caused by the coronavirus led to operational difficulties for businesses of all ages. Tech startups had an opportunity to weather the storm because many are suited to remote operations. However, new businesses without an established customer base or time to accumulate financial reserves struggled to support their operations, teams, and overall companies.

Although the pandemic seems to be receding globally, the first few years of a startup business continue to be precarious. Nearly four out of ten startups fail in their first few years because they run out of cash or fail to raise venture capital. The second-biggest reason for startups to fail is launching a product for which there is no market need. Fourth in line is a flawed business model.

Testing the startup’s products and services with the help of an MVP is one way to avoid launching an unwanted product. MVPs also help check whether a company’s business model is valid. In short, MVPs can prevent the failure of a business.

 

Creating a Tech MVP

Launching a SaaS product inevitably involves coding work. Coding can be both expensive and time-consuming, often to the point where it becomes impossible for the startup to focus on the full product and launch an MVP.

Building tech solutions requires attention to detail and specialist skills. It takes time and effort, which can lead to substantial waste if the product turns out not to be viable. At the same time, many tech solutions utilize similar building blocks. Dashboards and sign-up forms are just two examples of tools many MVPs need.

That is where no code solutions can be a game-changer for tech startups. Tools like https://bubble.io/ allow founders to validate their concepts quickly and affordably. As a result, your digital startup company can be up and running quickly and on more solid foundations. Rather than assuming that the product will find a market, you can test one or more MVP iterations on real potential customers.

 

What No Code Solutions Can Help You Do

No code platforms allow tech startups to bypass the slow, costly phase of coding for a digital product. Rather than spending weeks or months developing a smaller version of their big idea, they can create an MVP within hours.

Platforms allow founders to prototype a product, launch it, iterate the original version, and scale once the product has been released.

  • Prototyping allows founders to demonstrate their idea to potential investors. Before having to fund costly programming and coding, as well as invest in technical resources, no code solutions bring a product to life.
  • Do you want to launch your product now? No code solutions have the power to build a customer-facing solution using your branding. You will also have access to industry-leading behind-the-scenes tools giving you the functionality you need.
  • The iteration of products is a normal part of tech startup life and product development. Even with the most detailed planning, it is impossible to foresee every potential improvement. That is why most SaaS products go through regular iterations and updates. No code solutions allow founders to invite all team members to make changes. There is no need to bring in developers for a simple update.
  • As a startup is gaining traction, many founders struggle to upgrade their IT infrastructure in time to take advantage of the company’s growth potential. Upgrading infrastructure is costly, and these upgrades are often required at a time when startups are struggling with cash flow. Using a no code platform enables scaling and growth without infrastructure worries.

 

Which Types of Businesses Can Use No Code Solutions?

No two businesses are exactly alike. However, when it comes to creating an MVP for a tech startup, many business ideas rely on the same building blocks. Strong, reliable no code solutions accommodate those building blocks but leave users to customize their user experience.

No code solutions work well for these businesses:

  • Social media platforms
  • Dashboards for data management
  • Marketplaces
  • SaaS applications
  • Customer relationship management (CRM) tools
  • And more

Relying on a platform for an MVP does not mean that the products need to look alike. Leading platforms allow founders to put the finishing touches on their MVP’s design. The platform supplies visual elements like buttons, icons, and video, but users choose how to arrange them. Arranging is as simple as dragging and dropping elements across a screen.

Plus, for those with coding experience, there are options to include original HTML code. Adding customized code to the platform’s building blocks allows you to tailor your MVP exactly to your customers’ needs. No code solutions also allow founders to include dynamic content or user-generated elements.

 

What About the Technology Behind the MVP’s Surface?

Customized design is only one part of developing an MVP. The technology and infrastructure behind the product are equally, if not more important.

No code solutions help your startup launch a secure product that protects customer data and puts privacy first. Secure infrastructure includes regular testing for vulnerabilities, ensures compliance with ISO and other standards as well as providing data recovery.

Testing changes before launching them live is part of a normal development process, and no code solutions are no different. Users have access to a private testing environment that allows them to iterate and merge changes with the existing product. As an owner, you need these features to avoid serious snagging problems.

Startup growth and business success require scaling. For tech startups, that means allocating additional server space quickly as you gain more customers. Using a no code platform makes the transition from MVP or demonstration to a fully grown product easy. You simply boost your capacity as opposed to making complicated technical changes.

Measuring customer success and tracking usage as well as customer behavior are critical to developing products customers love. No code solutions give founders access to a wide range of detailed data and analytical tools, allowing them to evaluate usage and iterate their product accordingly.

 

Final Thoughts

No code solutions are ideal for tech startups that need to launch an MVP quickly and cost-effectively. MVPs are among the most powerful tools to validate product ideas and concepts. Without them, startup founders are in danger of launching products or services that are unlikely to be successful. Validating your MVP through a no code solution can secure the future of a tech startup.

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How is technology assisting in combating climate change

Every day it seems like a new technology company or startup is emerging with a radical plan to help battle climate change. From electric cars to solar energy, these companies are using innovative technologies to reduce our reliance on fossil fuels. They are the ones helping preserve our planet for future generations.

 

Some skeptics may view these companies as being nothing more than greenwashed opportunists. The truth though is that their contributions are making a real difference in the fight against climate change. So what can we learn from these innovative businesses? How can we incorporate their ideas into our own operations?

 

Read on to find out.

 

  1. Tesla Motors

 

Okay, so Tesla can’t really be considered a startup anymore but we feel it’s important that we shine the light on this innovative company that is making major waves around the world (and even further than that…).

 

Founded in 2003, Tesla Motors is one of the leading electric vehicle manufacturers in the world. The company’s mission is to “accelerate the world’s transition to sustainable transport”. They are doing just that with their range of luxury electric cars. While Tesla vehicles are still relatively expensive, they are becoming increasingly affordable.

 

The technology that is fitted within their vehicles is significantly reducing carbon emissions. Historically this has been a big problem for the automobile industry. Since they launched, many companies have followed suit.

 

  1. SolarCity

 

Also not the most recent company to enter the sustainability game, SolarCity is a solar energy services company that was founded in 2006. The company offers solar panel installation, financing, and leasing options. They focus on both residential and commercial customers. SolarCity has helped to make solar power more accessible and affordable for many people, which has resulted in a significant increase in solar energy usage around the United States.

 

The more solar installed around the world, the less CO2 emissions that will be released into the atmosphere.

  1. Nest

 

Nest is a home automation company that was acquired by Google in 2014. The company’s flagship product is a learning thermostat that can be controlled remotely via a mobile app. Nest’s products are designed to save energy and help people reduce their carbon footprints. In addition to the thermostat, the company also offers a smoke and carbon monoxide detector, a security camera, and an LED light bulb.

 

  1. Opower

 

Opower is a software as a service (SaaS) company that provides customer engagement solutions for the utility industry. Opower’s platform helps utilities to improve customer satisfaction, reduce energy consumption, and lower costs. The company has helped utilities around the world save billions of kilowatt hours of energy. They are making great strides in their industry and it will be interesting to see how they evolve over the years to come.

 

  1. Better Place

 

Better Place is a company that provides electric vehicle infrastructure and services. The company’s main product is a network of Battery Switch Stations. These stations allow drivers to swap out their depleted batteries for fully charged ones in just minutes. This innovative solution eliminates range anxiety, one of the main barriers to electric vehicle adoption.

 

  1. eRecyclingCorp

 

eRecyclingCorp is a certified electronic recycler that helps companies and individuals recycle unwanted electronics. The company offers free pick-up service for businesses and provides recycling bins for easy drop-off at any of their locations. eRecyclingCorp recycled over 100 million pounds of electronics in 2015 and has prevented millions of dollars worth of harmful e-waste from ending up in landfills. That’s an impressive achievement for such a young company.

 

  1. C2ES

 

The Center for Climate and Energy Solutions (C2ES) is a nonpartisan, nonprofit organization. It works to advance practical solutions to climate change. C2ES provides analysis and expert advice on a range of policy options, engages stakeholders to build consensus for action, and convenes leaders to find common ground on climate and energy issues. This will be another interesting one to watch.

 

  1. CarbonFund.org

 

This is another organisation that has been around for a while. Carbonfund.org is a leading carbon offset organization that helps businesses and individuals offset their carbon emissions. The company offers a variety of offsetting options. This includes planting trees, investing in renewable energy projects, and supporting energy efficiency initiatives. Carbonfund.org has offset over 5 million tons of carbon dioxide since its inception in 2002. They are inspiring many startups to follow suit, making a big impact on how companies are addressing their own footprint.

 

  1. Climate Neutral Group

 

Climate Neutral is a certification program that helps businesses offset their carbon footprints and become “climate neutral.” The program provides a comprehensive approach to reducing emissions, including measuring, offsetting, and reducing. Climate Neutral certified businesses include Patagonia, REI, and Burton Snowboards.

 

  1. Climate Solutions

 

Climate Solutions is a nonprofit organization that works to accelerate practical and profitable solutions to climate change. The organization focuses on clean energy, transportation, forests, and climate policy. Climate Solutions has played a pivotal role in the development of clean energy policies in Washington state and Oregon.

 

Why do we need companies like this to spearhead the fight against climate change?

Climate change is one of the most pressing issues facing our planet today. The Intergovernmental Panel on Climate Change (IPCC) has warned that we have just 12 years to take action to prevent the worst impacts of climate change, including more extreme weather events, food and water shortages, and mass displacement of people.

 

Technology companies and startups are in a unique position to help solve the climate crisis. They are often at the forefront of innovation. They develop new technologies and business models that can help us reduce our emissions and move to a low-carbon economy.

We all have to do our bit

Climate change is an important issue that a lot of people are talking about. Technology companies and startups are coming up with innovative ways to help battle climate change and make a difference.

 

We should applaud these technology companies and startups for their innovation and dedication. They are making a difference when it comes to climate change. It is going to take everyone working together to solve this problem. So, let’s continue to support these businesses as they try to find new and better ways to combat climate change.

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Does My Startup Need a CTO?

As an entrepreneur, you’re constantly weighing your options and trying to determine where best to allocate your time and resources. Do you need a CTO? Is it worth it to hire one? Or can you get by without one?

In this post, we’ll explore the role of the CTO for startups and help you decide if you can get by without one.

What is a CTO

The Chief Technical Officer, or CTO, is responsible for a company’s technology strategy. They oversee all technical aspects of the business, from product development to R&D to engineering. The CTO is the bridge between the technical and non-technical teams, and they play a crucial role in ensuring that all departments are aligned with the company’s overall mission and goals.

However, CTOs are much more than that during the startup phase. A CTO needs to be a visionary and a strategist, always thinking one step ahead of the competition. They need to have a deep understanding of the latest technology trends and identify which will be most impactful for their business. Furthermore, they need to be able to take on responsibilities outside of their direct area of expertise, such as marketing or business development.

In short, a tech startup CTO must wear many hats and be able to juggle multiple tasks simultaneously. As the company becomes more stable and established, the CTO can then focus on more specific tasks and delegate some of their responsibilities.

The Pros of Hiring a CTO

So, do you need a CTO? Let’s explore the pros and cons of hiring one.

1. CTOs Can Help You Grow Your Business

One of the main advantages of hiring a CTO is that they can help you scale your business. A CTO can provide valuable insights into how to grow your business and expand into new markets. They can also help you build the necessary infrastructure to support your growth. Furthermore, a CTO can help you attract and retain top talent, as they are often well-connected in the tech community.

2. Having a CTO makes it easier to raise money

Startups that have a CTO are often more attractive to investors. This is because having a CTO shows that you’re serious about your business and that you have a solid plan for how to grow it.

 

CTO

The Cons of Hiring a CTO

Of course, there are also some disadvantages to hiring a CTO. As you’ll see, startups that can’t yet afford a full-time CTO may be better off without one.

1. They’re expensive

One of the biggest disadvantages of hiring a CTO is that they are often very expensive. Startups that are just starting out may not have the budget to hire a full-time CTO. In addition, a CTO may require equity in the company, which can be a problem for cash-strapped startups.

2. They need to be managed

Another disadvantage of hiring a CTO is that they need to be managed. They need clear direction and guidance from the CEO to be effective. Furthermore, the CEO needs to be able to handle the CTO’s expectations and keep them in check. A CTO is not a magician; they cannot work miracles.

3. Not all CTOs are created equal

Not all CTOs are equally talented or experienced. Startups that hire a CTO need to be careful to find someone who is a good fit for their particular business. The last thing you want is to hire a CTO who is not a good match for your company culture or who does not have the necessary skill set.

4. Changing the executive team

Finally, it’s important to keep in mind that hiring a CTO will change the dynamic of your executive team. It’s vital that your team learns to work together and that the different roles are clearly defined. Otherwise, you may end up with a team that is not cohesive and does not function well together.

When Does It Make Sense to Hire A CTO For Your Startup?

As you can see, there are both advantages and disadvantages to hiring a CTO. So, when does it make sense to hire one?

Generally speaking, you should only hire a CTO when your startup has become an established business with a solid track record. At that point, you will have the budget to hire a full-time CTO and need someone to help you maintain your operations.

Since you’re still a long way from that stage, you may want to wait to hire a CTO. Thankfully, startups have other options for building their technical team. You can outsource! Outsourcing your development can save you money and help you avoid the challenges of managing a full-time CTO. Furthermore, it allows you to scale your team up or down as needed.

Bottom Line

CTOs are not a priority for startups. With so much on the line, it’s important to focus on more specific tasks and delegate some of their responsibilities. At Borne, we can help you do just that.

We’re a software development partner and venture builder. We help startups grow their business by building the necessary infrastructure and attracting top talent. Contact us today to learn more about how we can help you grow your startup!

 

 

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Do I need a CTO for my Startup

As an entrepreneur, you’re constantly weighing your options and trying to determine where best to allocate your time and resources. Do you need a CTO? Is it worth it to hire one? Or can you get by without one?

In this post, we’ll explore the role of the CTO for startups and help you decide if you can get by without one.

What is a CTO

The Chief Technical Officer, or CTO, is responsible for a company’s technology strategy. They oversee all technical aspects of the business, from product development to R&D to engineering. The CTO is the bridge between the technical and non-technical teams, and they play a crucial role in ensuring that all departments are aligned with the company’s overall mission and goals.

However, CTOs are much more than that during the startup phase. A CTO needs to be a visionary and a strategist, always thinking one step ahead of the competition. They need to have a deep understanding of the latest technology trends and identify which will be most impactful for their business. Furthermore, they need to be able to take on responsibilities outside of their direct area of expertise, such as marketing or business development.

In short, a tech startup CTO must wear many hats and be able to juggle multiple tasks simultaneously. As the company becomes more stable and established, the CTO can then focus on more specific tasks and delegate some of their responsibilities.

 

Startup CTO

The Pros of Hiring a CTO

So, do you need a CTO? Let’s explore the pros and cons of hiring one.

1. CTOs Can Help You Grow Your Business

One of the main advantages of hiring a CTO is that they can help you scale your business. A CTO can provide valuable insights into how to grow your business and expand into new markets. They can also help you build the necessary infrastructure to support your growth. Furthermore, a CTO can help you attract and retain top talent, as they are often well-connected in the tech community.

2. Having a CTO makes it easier to raise money

Startups that have a CTO are often more attractive to investors. This is because having a CTO shows that you’re serious about your business and that you have a solid plan for how to grow it.

The Cons of Hiring a CTO

Of course, there are also some disadvantages to hiring a CTO. As you’ll see, startups that can’t yet afford a full-time CTO may be better off without one.

1. They’re expensive

One of the biggest disadvantages of hiring a CTO is that they are often very expensive. Startups that are just starting out may not have the budget to hire a full-time CTO. In addition, a CTO may require equity in the company, which can be a problem for cash-strapped startups.

2. They need to be managed

Another disadvantage of hiring a CTO is that they need to be managed. They need clear direction and guidance from the CEO to be effective. Furthermore, the CEO needs to be able to handle the CTO’s expectations and keep them in check. A CTO is not a magician; they cannot work miracles.

3. Not all CTOs are created equal

Not all CTOs are equally talented or experienced. Startups that hire a CTO need to be careful to find someone who is a good fit for their particular business. The last thing you want is to hire a CTO who is not a good match for your company culture or who does not have the necessary skill set.

4. Changing the executive team

Finally, it’s important to keep in mind that hiring a CTO will change the dynamic of your executive team. It’s vital that your team learns to work together and that the different roles are clearly defined. Otherwise, you may end up with a team that is not cohesive and does not function well together.

When Does It Make Sense to Hire A CTO For Your Startup?

As you can see, there are both advantages and disadvantages to hiring a CTO. So, when does it make sense to hire one?

Generally speaking, you should only hire a CTO when your startup has become an established business with a solid track record. At that point, you will have the budget to hire a full-time CTO and need someone to help you maintain your operations.

Since you’re still a long way from that stage, you may want to wait to hire a CTO. Thankfully, startups have other options for building their technical team. You can outsource! Outsourcing your development can save you money and help you avoid the challenges of managing a full-time CTO. Furthermore, it allows you to scale your team up or down as needed.

Bottom Line

CTOs are not a priority for startups. With so much on the line, it’s important to focus on more specific tasks and delegate some of their responsibilities. At Borne, we can help you do just that.

We’re a software development partner and venture builder. We help startups grow their business by building the necessary infrastructure and attracting top talent. Contact us today to learn more about how we can help you grow your startup!

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Why Product Thinking Matters in Design

Product thinking is a mindset and approach to problem-solving that is focused on creating products that are valuable to users. It is based on the belief that the best way to create something of value is to first understand the needs and wants of users, and then design and build a product that meets those needs.

Product thinking begins with a deep understanding of users and their needs. This can be done through research methods such as surveys, interviews, and user observation. Once you have a good understanding of users and their needs, you can begin to design a product that meets those needs. The key to product thinking is to always keep the user in mind throughout the design process. Every decision should be made with the end user in mind, in order to create a product that is valuable to them.

UI design stands for user interface design. It refers to the graphical interface of an application or website, and how users interact with it. This can include elements such as the layout, color scheme, typography, and overall visual appearance.

 

A good UI design is important for making a digital application or website easy to use and pleasant to look at. It can help users feel more comfortable and can make complex tasks easier to complete. By utilizing product thinking in UI design, you can create products which are easy to navigate and are more likely to be successful and meet the needs of users.

Product thinking provides a strategic approach to business that focuses on the user, understanding that customers aren’t just buying a product, they’re buying the service that product provides. In short, product thinking is a way for startups to approach business in a way that emphasizes the value of the product.

Typically, product thinking involves considering three main factors. First, it means understanding that customers don’t actually care about your product as much as they care about the benefits that product provides for them. Second, it requires you to look at the customer experience from beginning to end by analyzing customer needs, shopping habits, and expectations. Finally, it means taking what you’ve learned about your customers and applying that to your product offering so that it provides the best service possible for them.

Why is Product Thinking Important for Business?

A business that employs product thinking is one that understands who their target customers are and what they want. It understands the shopping habits of these customers and how to meet their needs. It also understands what customers expect from the product and how it relates to the brand.

User experience (UX) design, is a relatively new field that emerged from the disciplines of human factors and ergonomics, information architecture, and interaction design. User experience design is concerned with all aspects of the end-user’s interaction with the company, its services, and its products.

The goal of user experience design is to create a product that is both useful and easy to use. It is important to note that user experience is not limited to the interface of the product but extends to all aspects of the user’s interaction with the company. This type of product thinking includes how the user feels about the company, its customer service, and its overall brand.

This is important because it provides a solid strategy for businesses that are looking to succeed. The best products don’t just happen; they require strategic consideration and planning. Product thinking allows businesses to implement a strategic approach that focuses on the user experience.

 

What Makes Your Product Useful?

In order to have a useful product, you must first understand the problem that your customer is trying to solve. Once you understand the problem, you can then start to think about how your product can help to solve that problem. It is important to keep in mind that your product is not just a collection of features, but a solution to a problem.

To be truly useful, your product must be able to solve the problem that your customer is facing. It is not enough to simply have a product that is feature-rich. Your product must be able to provide a real solution to your customer’s problem. This is what will make your product truly useful.

Assuming you have a product and not a service, there are a few key points you’ll want to hit when describing what makes your product useful:

  • Identify the problem that your product solves
  • Explain how your product solves that problem in a simple, clear way
  • Describe the benefits of using your product
  • Use specific, concrete examples to illustrate those benefits

Assuming you have a service, you’ll want to do something similar:

  • Identify the problem that your service solves
  • Explain how your service solves that problem in a simple, clear way
  • Describe the benefits of using your service
  • Use specific, concrete examples to illustrate those benefits

You might also want to include a section on who your product is for; what kind of person or business would find it useful? This can help people to picture themselves using your product and understand how it would fit into their lives.

What value does your product bring to your customers?

As the old saying goes, “You get what you pay for.” But what happens when you’re not quite sure what you’re paying for? When it comes to product value, it’s important to be able to articulate what your product brings to the table for customers. Here are four tips for describing the value your product brings to customers:

  1. Keep it simple

When it comes to product value, less is more. Use simple language to describe what your product does and how it benefits customers. Avoid using industry jargon or terms that require a lot of explanation.

  1. Be specific

It’s not enough to say that your product is “good” or “useful.” You need to be specific about what makes your product valuable to customers. What needs does it meet? What problems does it solve? How does it make customers’ lives easier?

  1. Use customer testimonials

One of the best ways to demonstrate product value is to let customers speak for themselves. Use testimonials, case studies, and reviews to show how your product has helped others.

  1. Put a price on it

Finally, don’t forget to put a price on your product value. This will help customers understand how much they should expect to pay for your product and will also help you justify your pricing to them.

3 Steps of Product Thinking

To better understand product thinking and how it can improve your business, let’s take a look at the three main steps involved in the process.

First, you have to understand your customer. You need to know who your customer is, where they’re shopping, and what their expectations are for the product. This means conducting thorough research on the demographics of the typical customer. It also means monitoring shopping trends to see what your customers are interested in.

Next, you need to understand your product. You need to know how the product is currently being offered to customers. This means examining the various aspects of that product, including the packaging and design. It also means taking into account all of the features that go into making a product.

Finally, you need to apply this knowledge to your product. You need to use what you’ve learned about your customers and your product to create the best possible product offering. This means using this information to improve the product and tailor it to the needs and wants of your customers.

Bottom line

The best products don’t just happen; they require strategic consideration and planning. Product thinking allows businesses to implement a strategic approach that focuses on the customer. Product thinking is an important concept for any business to utilize, because by focusing on the user, businesses can design a better product that customers love using and can create products that provide a valuable service that make customers happy.

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