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By Borne

Achieving Product Market Fit

Product-market fit is achieved when a company’s product meets the needs of...

Jan 16 • 5min read
By Jennifer Green

The MVP of Your MVCP: Creating Your Minimum Viable Content Strategy

At Borne, we know that it is fundamental to establish an online...

Jan 14 • 6min read
By Jennifer Green

Swimming that Marketing Channel: The Benefits Of Apps As a Marketing Tool

It is important to consider the visibility of your brand for your...

Dec 05 • 3min read
By Borne

Apple allows mobile users to block ads – we explore the potential impact

Later today will see the Autumn Apple Event take place which should bring good news for Apple TV lovers as we reported last week but just yesterday Apple made something of a surprise announcement which could greatly impact the mobile ad market.

Sep 09 • 3min read
By Borne

5 Ways To Increase Mobile App Engagement

So you’ve developed your app and have been given the App Store...

Mar 28 • 4min read
By Borne

The Rise of Instagram

This morning in a blog post Instagram, the photo sharing app announced that it has hit 400 million users. The news comes just nine months after announcing that it had hit its 300 millionth users. 100 million users in nine months is not bad going at all for an application that grew big largely on the idea of adding filters to photographs. What’s interesting is that Instagram’s user base is truly worldwide with only a quarter of users coming from within the United States. Instagram can truly call itself a Social Media giant (Twitter has around 300m users for instance.)

Sep 23 • 3min read