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Visual Design


We worked with KtchUp to help them define their user interface design. It was clear to us from hearing the passion the founding team shared for food that this should be conveyed through the visual design. We took inspiration from the plating that high end restaurants use to frame their food, we wanted to ensure the food and restaurant photography felt luxurious and inviting. The photography is unobstructed by any fanciful graphics, instead being presented to the user in its purest for. Leaning heavily on the design principles of iOS10 (and thankfully aligning with the yet to be released iOS11) we used a larger than usual font size, heavier font weights combined with ample white space. The end result was a visual design will feel classic and contemporary at the same time with future releases.

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